About the project
Riff is a product line by the Peruvian enterprise La Fabrica. Designed for rock enthusiasts and rock lovers, Riff embodies the mix of artistry and functionality.
My challenge was to craft a brand identity resonating with rock culture's vibrant energy and applying it to its packaging and digital platforms. Working closely with Jorge, the creator behind Riff, I had the privilege of translating his vision into a brand with attitude and character.
Initial moodboard
from keywords → to visual identity
The project's keywords were:
music ✽ rock-n-roll music ✽ 3D (depth)
I based myself on these words to search for semiotic references and typographic choices that could be part of their identity.
Thanks for Watching
